The videos presented in this week’s reflection material felt very familiar to me. I recently took a class in UI/UX designing and some of these design elements come into play in the field of technology as well.
One of the elements I would like to go in depth with is the strategic use of color. The Vanity Fair video featuring James Verdesoto was very insightful for making connections between the film industry and the tech space of UI/UX. A lot of my favorite movies were featured in this video, including Star Wars and Avatar. What surprised me is the dominant nature of a specific color within film genres. For example, the use of blue is prominent in almost every action thriller poster, used to bring out the technological, high speed natures of the films.
However, the introduction of orange as a complimentary color introduces new ways for the colors to be used, with blue often being a background while the orange/yellow highlights the most important subjects such as the main characters.
There are some comparisons to be made in films vs. UI/UX elements. Take a look at this chart describing the use of each color:
Blue is not implemented as a thrilling color in any way of the imagination, yet can still be used signaling intelligence and tech such as Microsoft’s implementation in windows. The use of colors in contrasting ways exemplifies that not every color has a specific correlation to a certain emotion, situation, or overall vibe. Who knows, maybe in our future AI world, colors are interpreted by AI in different ways to the point where they convey completely different meanings!
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